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Project Summary:
has asked the team to help boost customer traffic to their website through market
analysis. The team conducted research through many different avenues including general
industry research, polls, and analytics. These methods allowed the team to come up
with recommendations of a new social media marketing plan, YouTube ad campaign, search
engine optimization plan, and affiliate marketing plan.
Student Team Members: Maxwell Dufault, Auston Ratigan, Sanghoon Byun, Emmanuel Hernandez, Jalen Lake
Faculty Advisor: Claire Kooperman, MBA