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The Executives' Association of San Diego

Project Summary: 

The Executives鈥� Association鈥檚 major challenges are a steady decline in membership and inability to attract 21st century business owners. The team conducted multiple surveys and interviews to obtain essential information from the Executives鈥� and similar organizations. The team created a strategic organizational renewal plan which consisted of an organizational analysis, recruitment/retainment plan, and a marketing plan. 

Student Team Members: Rebecca Silva, Reed Labar, Hugo Lopez, Itzallana Murillo, Joseph Escarcega

Faculty Advisor: James Garces

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