
MANAGEMENT
The Executives鈥� Association鈥檚 major challenges are a steady decline in membership and inability to attract 21st century business owners. The team conducted multiple surveys and interviews to obtain essential information from the Executives鈥� and similar organizations. The team created a strategic organizational renewal plan which consisted of an organizational analysis, recruitment/retainment plan, and a marketing plan.
Student Team Members: Rebecca Silva, Reed Labar, Hugo Lopez, Itzallana Murillo, Joseph Escarcega
Faculty Advisor: James Garces