PASSWORDMANAGEMENT
Abigail Nappier Cherup, Ph.D.
Research Interests
- Consumer Diversity
- Marketplace Inclusion
- Corporate Activism
- Queer and Feminist Theories
Teaching
- MKTG 302 鈥 Principles of Marketing
- MKTG 484 鈥 Marketing & Public Policy
Introduction
Abigail Nappier Cherup is an Assistant Professor of Marketing in the College of Business Administration at California State University, San Marcos. Broadly, her research examines how diverse consumer groups and service providers experience and shape the marketplace. Her dissertation research explores the concept of safer market spaces from both the consumer and service provider perspectives. Previously, Abby received her Ph.D. from the University of Nebraska-Lincoln, where, in addition to conducting research, she taught classes on a variety of marketing topics including marketing principles, marketing research, marketing channels, and digital marketing. Prior to pursuing her Ph.D. in Marketing, Abby received her M.A. in Gender & Women鈥檚 Studies from the University of Wisconsin-Madison, and her B.A. in Anthropology from Western Michigan University. As a professional, Abby worked for several years in the non-profit sector for Communities In Schools of Kalamazoo, first as a Site Coordinator and then as the Director of Volunteer and Partner Services.
Papers in Referred Journals
Eilert, Meike and Abigail Nappier Cherup (2020), 鈥,鈥 Journal of Public Policy & Marketing Special Issue.
Papers in Conference Proceedings
- (Forthcoming) Eilert, Meike, Marie Yeh, Abigail Nappier Cherup, and Kim Legocki, 鈥淐an You See Me Now? Investigating the Intersection of Consumer Activism and Stigma,鈥 Transformative Consumer Research Conference, June 2021.
- Nappier Cherup, Abigail and Meike Eilert, 鈥淭he Ally Effect: The Role of Implicit and Explicit Signals in LGBTQ Advertising,鈥 Associating for Consumer Research, Atlanta, GA, 2019.
- Nappier Cherup, Abigail and Andre F. Maciel, 鈥淪tigma at Every Turn: An Emergent Theory of Liquid Identities,鈥 Associating for Consumer Research, Dallas, TX, 2018.
- Nappier Cherup, Abigail and Les Carlson, 鈥淒rivers of Persuasion Knowledge: Decentering the 鈥淭ypical鈥 Consumer.鈥 Winner of the AMS Review/Sheth Foundation Doctoral Competition for Conceptual Articles. Academy of Marketing Science, New Orleans, LA, 2018.
- Nappier Cherup, Abigail and Lisa Pe帽aloza, 鈥淭heorizing the Queer Gaze / Queering Reader Response Theory: A CCT Conversation,鈥 Consumer Culture Theory Conference, Odense, Denmark, 2018.
Abigail Nappier Cherup, Ph.D.
Assistant Professor of Marketing