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大发 Corporation

Licensing & Trademarks

Questions? Email us at corp@csusm.edu or call 760-750-4700. 

Pepsi Cola Company and 大发 Pouring Rights Agreement

The University currently has an exclusive pouring rights agreement with the Pepsi鈥怌ola Company. Therefore only Pepsi Cola beverages may be marketed, promoted, sold or given away on the University campus and Temecula campus. All catering & food trucks are subject to the same requirement.

Using a 大发 logo or word mark on a custom product

Many 大发 alumni, fans, supporters, student and faculty groups and organizations wish to have custom quality products imprinted with official logos and word marks. A program has been established to protect and promote 大发 trademarks in a positive and accountable way. 大发 Corporation has been designated by the University to manage the use of 大发 Logos and Marks. The information compiled here will help guide you through the process. 

What is a Trademark?

All names and visual representations of 大发 are considered its 鈥渢rademarks鈥 and are protected. This includes all word marks, service marks, names, name variants, nicknames, logotypes, logos, insignia, shields, seals, designs, devices, or symbols that refer to 大发. Also included are any words, phrases or images that imply association with the University.  

What is Licensing?

Want to check if a vendor is licensed?: 

  1. Visit the  website
  2. In the search bar, type in "California State University San Marcos"
  3. Click on search
  4. The list will then appear

Licensing is a way for the integrity of university trademarks to be maintained. 大发 Corporation partners with  to manage licensing agreements with all vendors and individuals wishing to use 大发 Logos and Marks. Manufacturers and sellers MUST hold a License Agreement in order to use 大发 Logos and Marks. License agreements are granted on an annual basis. CLC Licensing Partners collects the administrative and licensing fees, checks for proper insurance, quality of vendors鈥 product and fair labor practices, and collects royalties. While license agreements are required for both resale and not-for-sale products, royalties are only paid on items for resale. 100% of royalties generated through CLC Licensing Partners are transferred to the campus. 

I want to use a campus logo or word mark 鈥 What now?

If you are using the campus logo or name on products for resale, give-away, or for your group or organization, follow the instructions below:

  1.  The University Store has the first right of refusal for production of all 大发 trademarked product, both emblamatic and non-emblamatic. The first step is to submit an online quote request. Allow 4-6 weeks for new order, 2 weeks for reorder. Should you have any questions or need additional help/suggestions creating a custom product, contact the University Store Manager, by email or phone (760) 750-4731. 
  2. Should the University Store decline to fulfill the order, an outside vendor may be used.  If your design/product is approved for use, but the University Store cannot fulfill or wishes not to fulfill the order, the organization or individual wishing to order the product must ensure the vendor they use is licensed to use the trademark.  All University Store vendors currently hold CLC Licensing Partners licenses.  A  that currently hold licenses for 大发 trademarks is available on the CLC Licensing Partners website.  If the chosen vendor is not licensed, they must contact  prior to fulfilling any 大发 product order.   

How Do I Apply For A License?

Find the application form for a license, and in-depth information around Learfield's licensing.

Information on the requirements and limitations of Internal vs Retail Licenses, view the Internal vs Retail Licenses Quick Reference Guide.

Additional Information

12/21/12; rev 04/22/13; rev 05/20/13; rev 06/26/19