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Luke Wester

Luke Wester

Digital Marketing Analyst

Miva, Inc.

Class of 2015

 

Brief description of role/ job duties: Customer acquisition strategies, content and advertising strategy, SEO and SEM, curating buyer journies, conversion optimization, email drip campaigns, and marketing performance evaluation 

Favorite thing about your job: Coming up with creative ways to engage and convert users while making data-driven decisions.

Favorite thing about the MKTG department from your CoBA memories: Learning fundamental marketing concepts that I can apply to my career.

Favorite MKTG class: Consumer behavior - this class teaches you scientifically proven consumer behavior tactics that can be used in marketing campaigns. This class was one of the most helpful for my career.