
MANAGEMENT
Crystal Kranz
Marketing Manager
Australia for Cook Islands Tourism Corporation
Class of 2010
Brief description of role/ job duties: I am responsible for raising destination awareness and driving Australian visitation
to the Cook Islands by creating a marketing strategy that covers both consumer and
trade activity.
Favorite thing about your job: I work with an incredible team and am passionate about the destination so I find
the role overall enjoyable. The travel to the Cook Islands isn't too bad either!
Favorite thing about the MKTG department from your CoBA memories: The professors were incredible and they had real world experience to pass along to
their students.
Favorite MKTG class (if you want to, you can add briefly why): Marketing Research